GLOBAL CONNECTIONS collects and analyzes data markets, supply chain, logistics, distribution and retail to put your company at the forefront of its market.
Our company takes advantage of its unique relationships and networks to track and report on trends and developments in China and other Asian countries. Furthermore, our research team monitors technology trends in the market intelligence area using data and information platforms and the construction of knowledge and collaborative communities.
We can see what others can not. The current reality to the possibilities of the future for your company, customers and business partners.
We are a company specialized in the areas of:
- Business intelligence.
- Competitors Intelligence.
- Commercial Intelligence.
- Market research.
GLOBAL CONNECTIONS assists its clients in assessing the market potential for its product portfolio to existing and new products. Overseas markets present unique challenges in product development strategy, for example:
- Highly dynamic market with unpredictable development and a rapid pace of change.
- Customers generally unsophisticated and buyers often for the first time.
- Wide range of competitors.
- Usually low level of brand loyalty.
- Unclear demarcations between product offerings (price / value) and the presence of counterfeit products.
- Market Channels highly fluid that can alter the effectiveness of their value proposition.
- Strong influence of relationships in the buying decision, which may dilute the strength of its value proposition.
We employ a rigorous methodology to address these challenges, starting with primary research survey.
- Exploring the use of the product, the requirements and unmet needs among existing and potential customers.
- Understanding the key influencers in the levels of specifiers and distributors and their motivations.
- Identifying and positioning direct and indirect competitors and their product value propositions.
- Benchmarking against peer companies (best in class) in related industries, especially in non-established product areas.
The results of our analysis are practical and lead directly implementable strategies and tactics:
- We measure the market potential based on potential customer data, as well as comparative competitive analysis.
- We consider commercial and technical factors in our evaluation.
- Recommend ways, as appropriate, to the best product value proposition or to make it more suitable for the local market.
Benefits of our services to your business:
Reduzir custos, reduzir esforços, diminuir tempo, aumentar lucro & vendas e minimizar riscos.
O acesso aos dados e informações do mercado que não estão disponível para o público dará a sua empresa uma grande vantagem competitiva sobre seus concorrentes.
